Amazon is Evolving.
With more sellers and more competition, Amazon is changing how it picks winners.
Doing the basics won't cut it anymore. Beating the competition and growing requires deployment of more advanced marketing strategies.
Make sure you don't get left behind.
The first mover advantage Disappears as the platform becomes overcrowded and the bar for success gets raised.
The next generation of success comes from marketers that know how to optimize and feed the algorighms the right data.
The Better Marketers ALWAYS Win!
Often, after launching an ad, the only thing the brand ever changes are a few pictures or the pricing.
This worked before Amazon got crowded. Even now, Amazon wants you to have some easy wins so you get hooked on success....
But SCALING and capturing market share can be tough unless you go to the next level...
The Basics won't cut it anymore! In Fact....
...to get Amazon to scale for you.
If you do the work, Amazon rewards you.
If you do it right, it grows exponentially.
It's like a billion-dollar robot that doesn't come with instructions,
but you need to know which button to push,
and which level to pull,
to make it go.
And that's what we do at Streiff Marketing...
We'll find the right pricing strategy that maximizes profit.
We test which image sequence creates the best buying experience. You'd be surprised at how much the order of your pictures impact conversion rate.
This is an art and a science. We incorporate keyword research, sales, psychology, and testing to increase conversion rate and ranking.
We monitor customer behavior inside the buy box to see what adjustments need to be made.
Which helps you get products listed higher...and fends of competition.
We perform dozens of other tests, analyzing your account to see what it needs to succeed.
Our average client growth across ALL accounts last year was 147%.
Our methodical and scientific process has allowed us to scale sales and profits for our clients over and over again.
Let's look at some examples...
In 2015 they did $465,000 on Amazon. We took over their account in 2016 and we used our scientific approach to grow their account to almost $800,000 in 2017.
Then, they decided they’d try to go a different route and switch to another agency. Their account dropped to $289k in 2018.
They quickly re-engaged us and we doubled their sales that next year to get them back up to $644,000 in 2019 and they are on track to do well over $1.1mm this year.
This is another brand in the hunting industry that was already doing millions of dollars a year on Amazon but they had plateaued their growth.
They were down 2% from the prior year.
We took over the account and the first year we increased sales by 23%.
The next year we increased it by another 91%!
Here’s another company that we took over this year in April. Their sales had been pretty flat but consistent for the last few years as you can see on this chart.
So we took over in April of 2020 and by October, just 7 months later we had done $2.2mm in sales!
We did 40% more revenue than the previous year in just 7 months.
And it would have been even better, but we sold through their inventory so fast that they ran out of stock.
As a full service agency, we do everything you'd expect. From new item setup, listing optimization, launch strategies, channel cleanup, advertising, A+ pages, and so on. But what sets us appart, is our willingnes to work and do whatever it takes for your Amazon account to win.
“We had originally assigned an existing employee to learn how to set up Amazon and manage that channel.
But that employee had another job to do as well... So it didn't get the attention it deserved and we were looking for the expertise to take it to the next level.
We also didn't like the fact that there was no redundancy built in. If that employee gets hit by the proverbial bus, or decides to leave, then the Amazon account can go to crap in a hurry.”
“We’d hired an experienced Amazon seller onto our staff and it wasn't working out. Turns out that people who are good enough at Amazon to compete are hard to come by and a professional will cost around $100,000 or more. What happens when that guy stops working for us?”
“We’d been using an agency that had been doing a good job at the basics, but our growth had stalled and they had no solution. We knew there had to be another agency that had it figured out, and liked the advanced growth strategies you presented. They have set us apart amidst the flood of competition entering Amazon's platform.”
I’d want a deal structured to align my interests, with those of my agency. Too many agencies churn and burn to get as many retainers as possible, then try to keep their clients just barely happy enough to keep paying the retainer. You don't want to play that game. You want someone who will give your account the attention it deserves and keep them motivated to grow your sales and profit. Someone willing to put their time and money on the line.
We align our interests with yours by creating a PERFORMANCE BASED AGREEMENT. If we're able to help you scale sales and profits, then we make money... If not, then we don't.
1 - We gather some information about your account
2 - We provide a performance-based proposal to you